The Optimize blog

Guides to grow with your website: CRO, SEO & AI search

Practical guides to conversion rate optimization, SEO, AI search (AEO & GEO), web design and analytics for growing businesses.

9 Aug 2026 3 min read

Most websites see meaningful SEO progress in three to six months and stronger results in six to twelve. Here is what affects the timeline,…

30 Jul 2026 5 min read

More customers now ask AI assistants for recommendations instead of scrolling search results. Generative engine optimization (GEO) is how…

24 Jul 2026 4 min read

Answer engine optimization (AEO) structures your content so search engines and AI can lift direct answers from it. Here is how to win…

17 Jul 2026 4 min read

AI search tools need to understand who you are before they can recommend you. This guide covers the technical foundations: entities,…

8 Jul 2026 4 min read

SEO ranks your pages, AEO makes them the direct answer, and GEO gets your brand cited by AI assistants. Here is how they differ, how they…

30 Jun 2026 4 min read

A website can cost a few hundred dollars a year or tens of thousands. Here is what drives the price, typical market ranges by type of…

24 Jun 2026 4 min read

A redesign can boost your results or wipe out years of SEO in a day. Follow this checklist before, during and after launch to keep your…

17 Jun 2026 4 min read

Most online stores lose sales in the same places: unclear product pages, surprise costs and slow mobile checkout. Here are 15 Shopify…

8 Jun 2026 4 min read

Travelers compare options quickly and book where it feels easy and safe. Here is how tour and hospitality businesses can design websites…