How to Track Traffic from ChatGPT, Perplexity, Gemini and Copilot in GA4
AI assistants now send real visitors to business websites, but GA4 lumps most of them into "Referral". Here is how to give AI traffic its…
The Optimize blog
Guides to grow with your website: CRO, SEO & AI search
Practical guides to conversion rate optimization, SEO, AI search (AEO & GEO), web design and analytics for growing businesses.
Conversion Rate Optimization: The Complete Guide for Small Businesses (2026)
Conversion rate optimization (CRO) helps you win more leads and sales from the traffic you already have. Here is what it is, how to…
17 Reasons Your Website Gets Traffic but No Leads (and How to Fix Each)
If people visit your website but never get in touch, the problem is rarely traffic. Here are the 17 conversion leaks we find most often,…
Landing Page Best Practices: The Anatomy of a Page That Converts
A high-converting landing page is not a design trick. It is a clear sequence of message, proof and one easy action. Here is the anatomy,…
A/B Testing With Low Traffic: A Practical Guide for Small Businesses
Classic A/B testing needs a lot of traffic. Most small business websites do not have it. Here is how to know if you can test, and what to…
SEO for Small Businesses: A Step-by-Step Guide for 2026
SEO does not have to be mysterious. This step-by-step guide shows small business owners how to choose keywords, optimize pages, fix…
Technical SEO Checklist: 25 Checks Before You Blame Your Content
Great content cannot rank if search engines cannot crawl, render and trust your pages. Use this 25-point technical SEO checklist to find…
Core Web Vitals Explained: How Site Speed Affects Rankings and Sales
Core Web Vitals measure how fast and stable your website feels to real visitors. Here is what LCP, INP and CLS mean, what good scores look…
How Long Does SEO Take? Realistic Timelines by Website Type
Most websites see meaningful SEO progress in three to six months and stronger results in six to twelve. Here is what affects the timeline,…