Convert & scale · Service

E-commerce & Shopify development

Grow online sales and order value. We build and optimize Shopify and WooCommerce stores, using shopper data to improve product pages, checkout, speed, SEO and tracking.

E-commerce & Shopify development by Optimize
ShopifyWooCommerceCheckout optimization

What is e-commerce & Shopify?

E-commerce development is the design and build of an online store, including product catalogs, cart, checkout, payments and shipping. E-commerce conversion optimization then improves each step so more shoppers complete a purchase and spend more per order.

Is this right for you?

  • You are starting an online store or moving platforms
  • Shoppers add to cart but do not check out
  • Your store is slow or hard to manage

What’s included

  • Store setup or migration to Shopify or WooCommerce
  • Product page templates designed to answer buyer questions
  • Cart and checkout optimization to reduce abandonment
  • Product and collection SEO with Product schema
  • GA4 e-commerce tracking and conversion events
  • Apps and integrations kept lean so the store stays fast

The outcome

A store that turns more browsers into buyers and is easy for your team to run.

Every project is quoted individually after a free audit, so you only pay for what moves your numbers.

How it works

Our e-commerce & Shopify process

  1. 01

    Research

    We dig into your data, market, customers and competitors to find where growth is hiding and what is holding it back.

  2. 02

    Prioritize

    Every opportunity is scored by impact, confidence and effort, so you get a short, ranked 90-day plan instead of a long wish list.

  3. 03

    Execute

    We put the plan to work across the channels that matter: SEO, AI search, conversion fixes, campaigns, your website and automation.

  4. 04

    Measure & scale

    We track leads, sales and revenue every month, double down on what works and drop what does not.

FAQ

E-commerce & Shopify questions, answered

Have a question that is not here? Ask us

Shopify or WooCommerce: which is better?

Shopify is usually simpler to run and very reliable, with a monthly fee. WooCommerce runs on WordPress and offers more control, but needs more maintenance. We recommend one after looking at your products, budget and team.

How can I reduce cart abandonment?

Show shipping costs early, offer guest checkout, add trusted payment options, reduce form fields and make returns clear. An audit of your checkout shows which of these matter most for your store.

Can you improve my existing store instead of rebuilding?

Yes. Many stores gain more from targeted conversion and speed fixes than from a full rebuild. The free audit tells you which route makes sense.

Guides

Learn more about e-commerce & Shopify

All guides