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Founder & CEO, Optimize

Alvin Jay Diaz Samijon

Alvin Jay Diaz Samijon is the Founder & CEO of Optimize, a research-led growth partner for small and growing businesses. Since 2019 he has helped businesses in Australia, the Netherlands, Estonia, Malta, the United States and the Philippines win more customers through conversion optimization, SEO, AI search, websites and automation.

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Portrait of Alvin Jay Diaz Samijon

About Alvin

Alvin started in 2019 managing and updating websites, and soon noticed the same pattern on almost every project: the site looked good, but visitors left without calling, booking or buying. Answering that question meant looking past the website, at the data, the offer, the customer and the competition. That habit of research before action has shaped his work ever since.

He went on to design, build and support websites for the web agency Smallworld.ca and the Estonian studio E58.ee, and to work as a CRO specialist, web designer and automation specialist for clients such as Gozoblu in Malta, Nichola Davenport Coaching in Australia, Erkan Aksoy and Studio4BIM in the Netherlands, and Honswer.ai. Today he is also the CRO & Marketing Automation Specialist at InvestorKit in Sydney, Australia, where his work covers SEO and answer engine optimization.

In 2025 he founded Optimize to bring that experience to small and growing businesses as one growth partner: research first to find where the next customers will come from, then the right mix of SEO, AI search, conversion optimization, websites and automation to win them, measured every month. Optimize works with a small network of specialist partners, and Alvin leads every engagement personally.

Experience

  1. Jan 2026 – Present

    CRO & Marketing Automation Specialist

    InvestorKit · Sydney, Australia · Remote

    Conversion rate optimizationSearch engine optimization (SEO)Answer engine optimization
  2. 2025 – Present

    Founder & CEO

    Optimize · Philippines · Remote, worldwide

    Conversion rate optimizationSEOAI search optimizationWeb design
  3. 2025 – Present

    CRO Specialist, Web Designer & Developer

    Honswer.ai · Remote

    Conversion rate optimizationWeb designWeb development
  4. 2025 – Present

    CRO Specialist, Web Designer & Developer, Automation Specialist

    Erkan Aksoy · Netherlands · Remote

    Conversion rate optimizationWeb developmentAutomation
  5. Jan 2025 – Mar 2026

    CRO Specialist & Web Developer

    Studio4BIM · Netherlands · Remote

    Conversion optimizationWeb developmentSEO
  6. 2024 – 2025

    CRO Specialist, Web Designer & Developer, Automation Specialist

    Nichola Davenport Coaching · Australia · Remote

    Conversion rate optimizationWeb designAutomation
  7. 2024 – 2025

    Landing Page & Conversion Layout Specialist

    Gozoblu · Malta · Remote

    Landing pagesConversion rate optimization
  8. 2024 – 2025

    Website Developer, Designer & CRO Specialist

    E58.ee · Estonia · Remote

    Web designWeb developmentConversion rate optimization
  9. 2022 – 2024

    Agency Website Developer, Designer & Support

    Smallworld.ca · Remote

    Web designWeb developmentWordPress
  10. 2019 – 2021

    Website Management & Updates

    Dancethecuttingedge.com · Remote

    WordPressWebsite maintenance

Writing

Guides by Alvin Jay Samijon

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