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Analytics, tracking & growth reporting

Growth starts with numbers you can trust. We set up GA4, Google Tag Manager, Microsoft Clarity and ad conversion tracking properly, then turn the data into simple reports that show which channels and pages drive revenue.

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Analytics, tracking & growth reporting by Optimize

GA4Tag ManagerMicrosoft Clarity

What is analytics & growth reporting?

Conversion tracking records the actions that matter to your business, such as form submissions, calls, bookings and purchases, and connects them to the pages and campaigns that produced them. Tools like GA4, Google Tag Manager and Microsoft Clarity make this possible.

Is this right for you?

You are not sure which marketing actually brings leads
Your GA4 setup shows numbers you do not trust
You run ads and need accurate conversion data

What’s included

Tracking plan that lists the actions that matter to your business
GA4 and Google Tag Manager setup or clean-up
Form, call, booking and purchase conversion events
Google Ads, Meta and LinkedIn conversion tracking
Microsoft Clarity heatmaps and session recordings
Consent-aware setup and a simple monthly dashboard

The outcome

Clear numbers you can trust, and decisions based on what actually brings in revenue.

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Every project is quoted individually after a free audit, so you only pay for what moves your numbers.

How it works

Our analytics & growth reporting process

01
Research
We dig into your data, market, customers and competitors to find where growth is hiding and what is holding it back.
02
Prioritize
Every opportunity is scored by impact, confidence and effort, so you get a short, ranked 90-day plan instead of a long wish list.
03
Execute
We put the plan to work across the channels that matter: SEO, AI search, conversion fixes, campaigns, your website and automation.
04
Measure & scale
We track leads, sales and revenue every month, double down on what works and drop what does not.

FAQ

Analytics & growth reporting questions, answered

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What is the difference between GA4 and Microsoft Clarity?

GA4 measures traffic, sources and conversions across your site. Microsoft Clarity shows how individual visitors behave, with heatmaps and session recordings. Together they tell you what is happening and why.

Is Microsoft Clarity free?

Yes. Clarity is free to use, which makes it an easy first step for small businesses that want heatmaps and recordings.

Do I need a cookie banner for analytics?

If you have visitors from the EU or UK, privacy laws generally require consent before non-essential analytics cookies are set. We set up tracking that respects consent choices.

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