# Optimize (Optimize IT)

> Optimize is a research-led growth partner. We study your market, customers, competitors and data to find where your next customers will come from, then use SEO, AI search, conversion optimization, websites and automation to win them.

Optimize is a founder-led, research-led growth partner founded in 2025 by Alvin Jay Diaz Samijon (Founder & CEO). It researches a business's data, market, customers and competitors to find where growth will come from, then executes through SEO, AI search optimization, conversion rate optimization, websites and automation. It is based in Cagayan de Oro, Philippines, and works remotely with small and growing businesses in the United States, Canada, Australia, New Zealand, the UK, Europe and the Philippines. It has delivered 100+ client projects in 13 countries. Pricing is quoted per engagement after a free growth audit.

Contact: start@optimize-it.site · +63 976 239 3676 · Free growth audit: https://optimize-it.site/free-website-audit

## Key facts
- Founder & CEO: [Alvin Jay Diaz Samijon](https://optimize-it.site/about/alvin-jay-samijon), helping businesses grow online since 2019
- Founded: 2025
- Specialties: growth strategy, market and customer research, analytics, conversion rate optimization (CRO), SEO, answer engine optimization (AEO), generative engine optimization (GEO), web design and development, automation
- Industries: service businesses and SMEs, tourism and hospitality, e-commerce, churches and nonprofits
- Seventh-day Adventist church websites in the Philippines: [https://optimize-it.site/adventist-church-websites](https://optimize-it.site/adventist-church-websites). Built for the Kabacan District (kabacandistrict.com), the West Central Philippine Union Mission (wcpumsda.org), WCPUM Retiree Affairs (retirementwcpum.com) and the MAS-AMiCUS campus ministry at USM Kabacan (masamicus.org)
- LinkedIn: https://www.linkedin.com/company/optimize-it-site
- Facebook: https://www.facebook.com/optimizeitph
- Founder on LinkedIn: https://www.linkedin.com/in/alvin-jay-samijon-a9805a286/

## Services: Research (find where your growth is hiding)
- [Growth audit & strategy](https://optimize-it.site/services/growth-strategy): A growth audit is a structured review of where a business’s customers come from, where they are lost, and which opportunities are untapped. A growth strategy turns those findings into a prioritized plan, so time and budget go to the channels and fixes with the highest expected return.
- [Market, customer & competitor research](https://optimize-it.site/services/market-customer-research): Market research measures the demand, size and trends in a market. Customer research uncovers why people buy, what they compare and what stops them. Competitor research shows how rivals position, price and win customers. Together they show where a business can grow and how to win there.
- [Analytics, tracking & growth reporting](https://optimize-it.site/services/analytics-tracking): Conversion tracking records the actions that matter to your business, such as form submissions, calls, bookings and purchases, and connects them to the pages and campaigns that produced them. Tools like GA4, Google Tag Manager and Microsoft Clarity make this possible.

## Services: Acquire (win more of the right customers)
- [Search engine optimization (SEO)](https://optimize-it.site/services/search-engine-optimization): Search engine optimization (SEO) is the practice of improving a website so it ranks higher in search engines like Google and Bing for relevant searches. It covers technical health, on-page content, internal linking and authority signals such as links and reviews.
- [AI search optimization (AEO & GEO)](https://optimize-it.site/services/ai-search-optimization): AI search optimization combines answer engine optimization (AEO) and generative engine optimization (GEO). AEO structures content so search engines can lift direct answers into featured snippets and voice results. GEO helps AI assistants like ChatGPT, Perplexity and Gemini understand your brand and cite your pages in their answers.
- [Local SEO & Google Business Profile](https://optimize-it.site/services/local-seo): Local SEO is the work of making a business visible in location-based searches such as “plumber near me” or “boat tours in Malta”. It focuses on the Google Business Profile, consistent name, address and phone details, local landing pages and customer reviews.
- [SEO content & conversion copywriting](https://optimize-it.site/services/seo-content-copywriting): SEO content writing creates pages and articles that rank for the searches your customers make. Conversion copywriting shapes the words on your site, such as headlines, offers and calls to action, so more readers take the next step. Combining both gives you traffic that turns into leads.
- [Landing pages & sales funnels](https://optimize-it.site/services/landing-pages-funnels): A landing page is a standalone web page built for one campaign and one action, such as booking a call or claiming an offer. A sales funnel is the sequence of pages and follow-ups that moves a visitor from first click to customer. Both remove distractions so more visitors convert.

## Services: Convert & scale (turn attention into revenue)
- [Conversion rate optimization (CRO)](https://optimize-it.site/services/conversion-rate-optimization): Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a valuable action, such as booking a call, filling in a form or buying. It combines analytics, user behavior research and structured testing to improve the pages that matter most.
- [Web design & development](https://optimize-it.site/services/web-design-development): Conversion-focused web design is an approach where every page is planned around a measurable business goal, such as calls, bookings or sales. Layout, copy, speed and calls to action are designed to guide visitors toward that goal, rather than to look good alone.
- [E-commerce & Shopify development](https://optimize-it.site/services/ecommerce-shopify): E-commerce development is the design and build of an online store, including product catalogs, cart, checkout, payments and shipping. E-commerce conversion optimization then improves each step so more shoppers complete a purchase and spend more per order.
- [Custom web apps](https://optimize-it.site/services/web-apps): A custom web app is software that runs in the browser and is built for a specific job, such as live event scoring, bookings or managing members. Unlike a template website, it handles data, accounts and real-time features, and works on any device without installing an app.
- [Automation & AI integration](https://optimize-it.site/services/automation-ai-integration): Business automation uses software to handle repeatable tasks, such as sending follow-up emails, routing leads to a CRM or creating invoices, without manual work. AI integration adds tools such as chat assistants and summaries that are trained on your own content.
- [Website care & maintenance plans](https://optimize-it.site/services/website-care-plans): A website care plan is a monthly service that keeps a website secure, updated and working. It typically includes software and plugin updates, backups, security and uptime monitoring, performance checks and a set amount of time for small content changes.

## Frequently asked questions
- **What does Optimize do?** Optimize is a research-led growth partner for small and growing businesses. We study your data, market, customers and competitors to find where your next customers will come from, then help you win them through SEO, AI search optimization (AEO and GEO), conversion rate optimization, websites, landing pages, e-commerce, analytics and automation.
- **What is a growth partner, and how is it different from a marketing or web agency?** A web or marketing agency usually sells one service, such as a website or ads. A growth partner starts from your business goal, researches where growth is most likely to come from, and then uses whichever channels and fixes the evidence supports, measuring the result in leads, sales and revenue.
- **What is included in the free growth audit?** We review your website, conversion path, search and AI search visibility, tracking and the competition in your market, then send you a short, prioritized list of the opportunities most likely to bring more customers. It is free, with no obligation to hire us.
- **Who do you work with?** Small and growing businesses in the United States, Canada, Australia, New Zealand, the UK, Europe and the Philippines, especially service businesses, tourism and hospitality, e-commerce stores, churches and nonprofits.
- **How much does it cost?** We quote every engagement individually after the free growth audit and a short call, because the right mix of research and channels varies a lot between businesses. You receive a clear quote before any work starts.
- **Do you guarantee growth or results?** No honest partner can guarantee results, because markets, search engines and AI tools are outside anyone’s control. We commit to research-backed decisions, quality work and transparent monthly reporting on leads, sales and the metrics that matter to you.
- **What kind of research do you do?** Depending on your goal: analytics and funnel analysis, search demand and keyword data, competitor analysis, review mining, customer surveys and short customer interviews, plus checks of how Google and AI assistants present your business.
- **What is the difference between SEO, AEO and GEO?** SEO helps your pages rank in search engines. AEO (answer engine optimization) helps search engines lift direct answers from your pages into featured snippets and voice results. GEO (generative engine optimization) helps AI assistants like ChatGPT, Perplexity and Gemini understand and cite your brand.
- **How long until we see growth?** Research and a growth plan take two to four weeks. Quick wins such as conversion fixes and tracking often show results within weeks, while SEO and AI search build over three to twelve months. We agree targets up front and report on them every month.
- **Do I need a new website to grow?** Not usually. Many businesses grow faster by fixing their offer, tracking, conversion path and visibility on the site they already have. The growth audit tells you whether a rebuild is worth it.
- **Do you work with clients outside the Philippines?** Yes. Most of our clients are abroad, in countries such as Australia, the Netherlands, Estonia, Malta and the United States. We work remotely with video calls, shared documents and clear timelines across time zones.
- **Who is behind Optimize?** Optimize was founded in 2025 by Alvin Jay Diaz Samijon, who has helped businesses grow online since 2019. He leads every engagement and works with a network of specialist partners.
- **How do we get started?** Request a free growth audit. We review your business online, share the biggest opportunities we see, and, if it makes sense, suggest a clear plan and quote. There is no obligation.

## Portfolio
- [MyBibleQuiz](https://mybiblequiz.site/) (Philippines): Live, game-show style Bible quizzes. Players join on their phones with a PIN, no app needed.
- [Nichola Davenport Coaching](https://nicholadavenportcoaching.com.au/) (Australia): Leadership and communication coaching for women in midlife.
- [Gozoblu](https://www.gozoblu.com/) (Malta): Private Malta boat tours exploring the Blue Lagoon, Comino and Gozo.
- [Honswer.ai](https://honswer.ai/) (United States): Secure AI and automation for law firms, accounting practices and health clinics.
- [Studio4BIM](https://www.studio4bim.nl/) (Netherlands): Dutch BIM studio delivering modelling and coordination services.
- [Jaktis](https://jaktis.ee/) (Estonia): Estonian construction and development company.
- [Teacher Gayle's Teaching Treasures](https://teachergayle.com/) (Philippines): Online shop of printable teaching resources for kindergarten and early-years classrooms.
- [Pitsipuu](https://pitsipuu.ee/) (Estonia): Estonian woodworking studio crafting custom furniture and restorations.
- [Puhasmaagia](https://puhasmaagia.eu/): Holistic home cleansing and energy healing services.
- [West Central Philippine Union Mission](https://wcpumsda.org/) (Philippines): Seventh-day Adventist union website for the West Central Visayas, with news, its four fields, officers and Bible study requests.
- [Dance: The Cutting Edge](https://dancethecuttingedge.com/) (United States): Dance teacher training platform with 4,000+ tutorial videos, syllabi and memberships across 16+ genres.
- [Kabacan District SDA](https://kabacandistrict.com/) (Philippines): Church website for five Seventh-day Adventist congregations in Kabacan, Cotabato, with events, Bible studies and prayer requests.
- [Hiraya Medisina](https://hirayamedisina.site/) (Philippines): Live overall standings for the 69th National Medicine Week of the USM College of Medicine.
- [WCPUM Retiree Affairs](https://retirementwcpum.com/) (Philippines): Information and services hub for retirees and surviving spouses of the West Central Philippine Union Mission.
- [Erkan Aksoy](https://erkanaksoy.site/) (Netherlands): Architectural designer and BIM specialist based in the Netherlands.
- [Kataköök](https://katakook.ee/) (Estonia): Personalised buffet and catering food service in Estonia.
- [Justine, web developer](https://jrestaris.site/) (Philippines): Personal portfolio for a freelance website developer and designer.
- [Golden EZ Cargo](https://goldenez.com/) (United States): Door-to-door balikbayan box delivery from the US Midwest to the Philippines.
- [MAS-AMiCUS USM Kabacan](https://masamicus.org/) (Philippines): Campus ministry website for Adventist students at the University of Southern Mindanao, with events, outreach, a gallery and member chats.

## Pages
- [About Optimize](https://optimize-it.site/about)
- [Alvin Jay Diaz Samijon, Founder & CEO](https://optimize-it.site/about/alvin-jay-samijon)
- [Services](https://optimize-it.site/services)
- [Portfolio](https://optimize-it.site/portfolio)
- [Seventh-day Adventist church websites](https://optimize-it.site/adventist-church-websites)
- [FAQ](https://optimize-it.site/faq)
- [Free growth audit](https://optimize-it.site/free-website-audit)
- [Free SEO & AI search checker](https://optimize-it.site/free-seo-checker): a free instant check of any website (14 checks: SEO, mobile, speed, conversions, AI search readiness)
- [Contact](https://optimize-it.site/contact)

## Guides and articles
- [Outsourcing Web Design to the Philippines: Time Zones, Contracts and How to Choose a Partner](https://optimize-it.site/blog/outsourcing-web-design-philippines): Many businesses in the US, Australia, the UK and Europe work with web teams in the Philippines. Here is how to do it well, written from the Philippine side of the table.
- [How to Refresh Old Blog Posts to Win Back Rankings and AI Citations](https://optimize-it.site/blog/refresh-old-blog-posts): Your old posts are often your fastest SEO win. A structured refresh brings back lost traffic, catches queries you almost rank for and keeps AI tools from citing outdated facts.
- [Website Accessibility for Small Businesses: A Practical WCAG 2.2 Checklist](https://optimize-it.site/blog/website-accessibility-checklist): An accessible website works for more customers, ranks and converts better, and reduces legal risk. This checklist turns WCAG 2.2 into practical steps you can check this week.
- [Website Trust Signals: 15 Ways to Make Visitors Believe You (and Buy)](https://optimize-it.site/blog/website-trust-signals): People do not buy from websites they doubt. These 15 trust signals answer the silent question every visitor asks, "Can I trust these people?", before they leave to check a competitor.
- [Topic Clusters and Topical Authority: How to Plan a Blog That Actually Ranks](https://optimize-it.site/blog/topic-clusters-topical-authority): Random blog posts rarely rank. A planned cluster of pages around one topic, linked together with intent, shows search engines and AI assistants that you cover a subject in depth.
- [Framer vs Webflow vs WordPress vs Custom Code: Which Should Your Website Be Built On?](https://optimize-it.site/blog/framer-vs-webflow-vs-wordpress-vs-custom-code): The platform you build on decides who can edit the site, how fast it loads, what it costs to maintain and how easily you can leave. Here is how the four most common options compare.
- [Google Business Profile Optimization: A Checklist for Service Businesses](https://optimize-it.site/blog/google-business-profile-optimization): For local searches, your Google Business Profile is often seen before your website. This checklist covers what to fill in, what to avoid and how to measure the calls and visits it brings.
- [E-E-A-T Explained: How Small Businesses Show Experience, Expertise and Trust](https://optimize-it.site/blog/eeat-small-business): E-E-A-T is not a score or a plugin. It is how Google describes content people can rely on, and AI search tools look for the same signals. Here is how to show it on a small business website.
- [Contact Form Optimization: 14 Ways to Get More Enquiries from the Same Traffic](https://optimize-it.site/blog/contact-form-optimization): Your contact form is where interest turns into a lead, and it is often the weakest step on the whole website. These 14 fixes make it easier to finish without attracting junk.
- [Google AI Overviews and AI Mode: How to Get Your Website Cited](https://optimize-it.site/blog/google-ai-overviews-ai-mode): Google now answers many searches with an AI summary before the classic results. The good news is that the pages it cites are chosen from the same index, using signals you can improve.
- [How to Track Traffic from ChatGPT, Perplexity, Gemini and Copilot in GA4](https://optimize-it.site/blog/track-ai-search-traffic-ga4): AI assistants now send real visitors to business websites, but GA4 lumps most of them into "Referral". Here is how to give AI traffic its own channel and see what it is worth.
- [Conversion Rate Optimization: The Complete Guide for Small Businesses (2026)](https://optimize-it.site/blog/conversion-rate-optimization-guide): Conversion rate optimization (CRO) helps you win more leads and sales from the traffic you already have. Here is what it is, how to measure it, and a practical step-by-step process for small businesses.
- [17 Reasons Your Website Gets Traffic but No Leads (and How to Fix Each)](https://optimize-it.site/blog/website-traffic-but-no-leads): If people visit your website but never get in touch, the problem is rarely traffic. Here are the 17 conversion leaks we find most often, and how to fix each one.
- [Landing Page Best Practices: The Anatomy of a Page That Converts](https://optimize-it.site/blog/landing-page-best-practices): A high-converting landing page is not a design trick. It is a clear sequence of message, proof and one easy action. Here is the anatomy, section by section, plus a checklist.
- [A/B Testing With Low Traffic: A Practical Guide for Small Businesses](https://optimize-it.site/blog/ab-testing-low-traffic): Classic A/B testing needs a lot of traffic. Most small business websites do not have it. Here is how to know if you can test, and what to do instead when you cannot.
- [SEO for Small Businesses: A Step-by-Step Guide for 2026](https://optimize-it.site/blog/seo-for-small-business): SEO does not have to be mysterious. This step-by-step guide shows small business owners how to choose keywords, optimize pages, fix technical basics and earn trust, in the order that matters.
- [Technical SEO Checklist: 25 Checks Before You Blame Your Content](https://optimize-it.site/blog/technical-seo-checklist): Great content cannot rank if search engines cannot crawl, render and trust your pages. Use this 25-point technical SEO checklist to find what is holding your site back.
- [Core Web Vitals Explained: How Site Speed Affects Rankings and Sales](https://optimize-it.site/blog/core-web-vitals-explained): Core Web Vitals measure how fast and stable your website feels to real visitors. Here is what LCP, INP and CLS mean, what good scores look like, and how to improve them.
- [How Long Does SEO Take? Realistic Timelines by Website Type](https://optimize-it.site/blog/how-long-does-seo-take): Most websites see meaningful SEO progress in three to six months and stronger results in six to twelve. Here is what affects the timeline, with realistic expectations by website type.
- [What Is Generative Engine Optimization (GEO)? How to Get Cited by ChatGPT, Perplexity and Gemini](https://optimize-it.site/blog/generative-engine-optimization-geo): More customers now ask AI assistants for recommendations instead of scrolling search results. Generative engine optimization (GEO) is how you make sure your brand is part of those answers.
- [Answer Engine Optimization (AEO): How to Win Featured Snippets and AI Overviews](https://optimize-it.site/blog/answer-engine-optimization-aeo): Answer engine optimization (AEO) structures your content so search engines and AI can lift direct answers from it. Here is how to win featured snippets, People Also Ask and AI Overviews.
- [llms.txt, Schema and Entities: The Technical Side of AI Search Visibility](https://optimize-it.site/blog/llms-txt-schema-entities): AI search tools need to understand who you are before they can recommend you. This guide covers the technical foundations: entities, schema markup, llms.txt, AI crawlers and IndexNow.
- [SEO vs AEO vs GEO: What's the Difference and Which Does Your Business Need?](https://optimize-it.site/blog/seo-vs-aeo-vs-geo): SEO ranks your pages, AEO makes them the direct answer, and GEO gets your brand cited by AI assistants. Here is how they differ, how they overlap and where to start.
- [How Much Does a Website Cost in 2026? A Transparent Breakdown](https://optimize-it.site/blog/how-much-does-a-website-cost): A website can cost a few hundred dollars a year or tens of thousands. Here is what drives the price, typical market ranges by type of website, the ongoing costs, and how to get an accurate quote.
- [Website Redesign Checklist: How to Relaunch Without Losing Your SEO](https://optimize-it.site/blog/website-redesign-checklist): A redesign can boost your results or wipe out years of SEO in a day. Follow this checklist before, during and after launch to keep your rankings and improve conversions.
- [Shopify Conversion Optimization: 15 Fixes That Increase Online Store Sales](https://optimize-it.site/blog/shopify-conversion-optimization): Most online stores lose sales in the same places: unclear product pages, surprise costs and slow mobile checkout. Here are 15 Shopify conversion fixes, in priority order.
- [Website Design for Tour and Hospitality Businesses: Turning Browsers Into Bookings](https://optimize-it.site/blog/tourism-hospitality-website-design): Travelers compare options quickly and book where it feels easy and safe. Here is how tour and hospitality businesses can design websites that turn browsers into direct bookings.
- [GA4 + Microsoft Clarity Setup Guide: Track What Actually Matters](https://optimize-it.site/blog/ga4-microsoft-clarity-setup): Without reliable tracking, every marketing decision is a guess. This guide walks you through setting up GA4 and Microsoft Clarity, choosing key events and reading the reports that matter.
- [Lead Automation for Small Businesses: Never Let an Inquiry Go Cold](https://optimize-it.site/blog/lead-automation-small-business): Speed wins leads. This guide shows how small businesses can automate lead capture, instant replies, routing and follow-ups so every website inquiry gets a fast, personal response.
- [Website Maintenance Plans: What's Included and Why Your Site Needs One](https://optimize-it.site/blog/website-maintenance-plans): Websites are not finished at launch. Software ages, plugins break and attackers look for outdated sites. Here is what a good maintenance plan includes and how to choose one.
- [Church and Nonprofit Websites: Features That Drive Engagement and Donations](https://optimize-it.site/blog/church-nonprofit-website-guide): A church or nonprofit website has to welcome newcomers, serve members and inspire giving, often with a volunteer team. Here are the features that matter most, and how to get them right.